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i2 Brochure
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Optimizing the retail value chain means synchronizing demand and supply by balancing sourcing, transportation, distribution and store capacity against the product flow required to satisfy the consumer demand at the lowest cost possible. This is a process that requires:
1. Integration within the retail enterprise between planning, execution and monitoring.
2. Collaboration and integration between the retailers and their vendors in the areas of demand forecasts, supply plans, orders, shipments and inventories.
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