2008 Annual Report
We also exhibit exceptional leadership in the shapewear category, which is one of Maidenform’s core competencies. Our expertise in shapewear is exemplified in the Weightless Power® singlet, a new silhouette designed to eliminate fabric rolling at the leg and waist and provide everyday slimming from shoulder to knee. This style is selling exceptionally well in both domestic and international markets, contributing to our leading market share—and it is one more reason we increased shapewear sales by double digits in 2008 over the previous year.
We intend to maintain this momentum as we extend our commitment to increasing category awareness and educating women on how shapewear is a total solution for their wardrobe..
Design: Eisenman Associates, New York
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